About this Campaign

Remitly is a digital financial services platform specializing in secure, low-cost international money transfers, particularly for immigrant communities. The brand focuses on transparency, speed, and accessibility to simplify cross-border transactions.

For its campaign with MDC Americas, Remitly emphasized trust and empowerment in global remittances. The initiative highlights user-friendly app features, fee transparency, or real-time transfer tracking to appeal to diaspora audiences. Storytelling centers on expats supporting families abroad, paired with localized ads in key markets across North America. Partnerships with traditional cultural media reinforced community ties. By addressing pain points in traditional remittance systems, the campaign aimed to position Remitly as a modern, empathetic solution for financial connectivity across borders.