Listerine is a globally recognized leader in oral care, renowned for its antiseptic mouthwashes that combat germs, prevent plaque, and promote long-lasting fresh breath. The brand is synonymous with clinical efficacy and daily dental hygiene.

The “Germ Kill Blue” campaign leverages stark, high-impact visuals to emphasize Listerine’s germ-killing power, symbolized by its blue formula.  Targeting health-conscious consumers, the ad distills Listerine’s science-backed efficacy into a memorable, bite-sized format. The minimalist approach aligns with modern attention spans while amplifying the brand’s core promise: uncompromising protection. Moreover, Green Tea Zero- A special flavor targeting Asian audiences was launched to increase the incidence of mouthwash. Resulting in higher usage among the community and lower the barrier for entry