Neutrogena

Health & Beauty

About this Campaign 

 

Neutrogena’s Hydro Boost Hydration Skincare campaigns for Diwali and Chinese New Year celebrate cultural traditions while promoting radiant, hydrated skin.

For Diwali, the campaign’s banner features the tagline “Brighten Up Your Diwali,” with a vibrant pink and orange background inspired by festive hues. A model with glowing skin highlights the connection between hydration and the luminous beauty associated with the festival of lights.

For Chinese New Year, the banner showcases Hydro Boost products alongside a green dragon motif and traditional green-and-gold accents, symbolizing renewal and prosperity. The tagline emphasizes achieving radiant skin to celebrate the Lunar New Year, resonating with the theme of rejuvenation.

Both campaigns use culturally inspired visuals and messaging to position Hydro Boost as an essential part of holiday self-care, blending Neutrogena’s trusted skincare expertise with the joy of festive traditions.

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