Porsche is an iconic luxury automotive brand synonymous with high-performance sports cars, precision engineering, and a legacy of motorsport excellence, appealing to drivers who value innovation, heritage, and visceral driving experiences.

The “PinkPig” campaign (inspired by Porsche’s legendary 1971 Le Mans 917/20 “Pink Pig” race car) revives this storied heritage through a modern lens. Objective of the campaign is to resonate deeply with Asian audiences during Chinese New Year. Targeting collectors and motorsport enthusiasts, the campaign blends archival footage with sleek cinematography to celebrate Porsche’s fearless experimentation.